What to do With Your Why

A live chat about what to do once you've found your purpose, with people who've taken the leap to walk in their authenticity.

Led by #dayofpurpose Ambassador Naima Cochrane:

For almost 20 years, Naima Cochrane worked behind the scenes of the music industry building the careers and brand stories of artists like John Legend, Maxwell, Beyoncè, Mary Mary, Jidenna, and more. As a marketer in a business that thrives on trends, her goal was to always keep her artists’ voice, content and messaging authentic.

In early 2018, she decided to obey a consistent tug she'd been feeling to do broaden her work and reach. Now, she’s utilizing her skills and practices as writer and culture critic, as the creator of the popular #MusicSermon Twitter series, and as a consultant for brands, organizations, and public-facing figures looking to make cultural connections in authentic ways.